Manages brand identity, voice, and visual standards by defining guidelines, syncing design tokens, and validating assets for consistency. It ensures all marketing and product content adheres to established brand rules and style guides.
Say it in your own words; the assistant finds this recipe by itself. Examples:
Use this skill when defining or updating brand voice, visual identity, or messaging frameworks. It is appropriate for auditing content for brand compliance, managing design tokens, or organizing and validating brand assets. It is also used to sync brand guidelines into technical design systems.
Brand identity, voice, messaging, asset management, and consistency frameworks.
Script paths in this skill and its references/ are relative to the directory that contains this SKILL.md, not to the project: scripts/<file> is this skill's own scripts/ folder, and ../<skill>/scripts/<file> is a sibling sub-skill installed alongside it. Build the full path from that directory (Claude Code reports it as the skill's base directory when the skill loads) and keep the working directory at the project root — the scripts read and write project files such as docs/brand-guidelines.md, assets/design-tokens.json or src/ relative to it.
Inject brand context into prompts:
node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json
Validate an asset:
node scripts/validate-asset.cjs <asset-path>
Extract/compare colors:
node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>
# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20
The sync stops when it detects existing token files, :root custom properties
or Tailwind v4 @theme variables in common CSS entry points and their local
CSS imports, or Tailwind theme colors and presets. Review the reported source
before proceeding. If the detected files are the managed
assets/design-tokens.* outputs from an earlier sync and replacing them is
intentional, re-run with --force.
Files synced:
- docs/brand-guidelines.md → Source of truth
- assets/design-tokens.json → Token definitions
- assets/design-tokens.css → CSS variables
| Subcommand | Description | Reference |
|---|---|---|
update |
Update brand identity and sync to all design systems | references/update.md |
| Topic | File |
|---|---|
| Voice Framework | references/voice-framework.md |
| Visual Identity | references/visual-identity.md |
| Messaging | references/messaging-framework.md |
| Consistency | references/consistency-checklist.md |
| Guidelines Template | references/brand-guideline-template.md |
| Asset Organization | references/asset-organization.md |
| Color Management | references/color-palette-management.md |
| Typography | references/typography-specifications.md |
| Logo Usage | references/logo-usage-rules.md |
| Approval Checklist | references/approval-checklist.md |
| Script | Purpose |
|---|---|
scripts/inject-brand-context.cjs |
Extract brand context for prompt injection |
scripts/sync-brand-to-tokens.cjs |
Sync brand-guidelines.md → design-tokens.json/css |
scripts/validate-asset.cjs |
Validate asset naming, size, format |
scripts/extract-colors.cjs |
Extract and compare colors against palette |
| Template | Purpose |
|---|---|
templates/brand-guidelines-starter.md |
Complete starter template for new brands |
$ARGUMENTS (first word)references/{subcommand}.mdLICENSESKILL.mdreferences/approval-checklist.mdreferences/asset-organization.mdreferences/brand-guideline-template.mdreferences/color-palette-management.mdreferences/consistency-checklist.mdreferences/logo-usage-rules.mdreferences/messaging-framework.mdreferences/typography-specifications.mdreferences/update.mdreferences/visual-identity.mdreferences/voice-framework.mdscripts/extract-colors.cjsscripts/inject-brand-context.cjsscripts/sync-brand-to-tokens.cjsscripts/tests/test_sync_brand_to_tokens.pyscripts/validate-asset.cjstemplates/brand-guidelines-starter.mdVendored from nextlevelbuilder/ui-ux-pro-max-skill, commit 56ea9cf174ed, path .claude/skills/brand, licence MIT. The upstream licence file ships inside the skill.