Applies, documents, or audits brand guidelines including color systems, typography, logo usage, and tone of voice. Produces specific artifacts like brand audit reports, color references, and tone matrices to ensure visual and verbal consistency.
Quality gate: FAIL · better answers · measured 2026-10-23 Blind-judged against the bare model on 2 requests: average lift -2.0 points (specificity, structure, method, fit). won 0/2, lift -2.0, tokens ×113.35
Security scan: clean · 2026-10-24 · 2 files · ran in sandbox no network calls, shell tricks, credential access or instruction tampering found in its files.
Try asking
Say it in your own words; the assistant finds this recipe by itself. Examples:
“Gennemgå vores seneste præsentation og find alle steder, hvor vi bruger forkerte farver eller fonte.”
“Lav en kort vejledning til vores eksterne grafikere, der forklarer reglerne for logoets plads og farvevalg.”
“Hvordan skal vi formulere vores tone of voice, når vi skriver til B2B-kunder versus B2C-kunder?”
“Audit this landing page screenshot against our brand guidelines and list any color or font inconsistencies.”
“I need a concise brand mini-doc for our new freelance contractors covering logo clear space and primary colors.”
“Our logo looks bad on dark backgrounds. What are the rules for using the white version and what clear space do we need?”
Try this skill from Claude, ChatGPT or a chat on your own page. Free plan, no credit card.Get started free
Do not use this skill for general graphic design execution (e.g., creating a poster layout) without a focus on brand compliance; use a design or canvas skill instead. It is not for general copywriting or content strategy unless the primary goal is aligning tone with brand voice attributes. Avoid using it for technical UI/UX design patterns that are not tied to brand identity.
Details
When it is the right choice
Use this skill when the user needs to define, document, or enforce a brand's visual and verbal identity. It is appropriate for auditing existing assets for consistency, creating a new style guide, or resolving conflicts in logo usage, color codes, or copy tone. It handles both the creation of new brand standards and the application of existing ones to specific outputs.
The full recipe the assistant reads
Brand Guidelines
You are an expert in brand identity and visual design standards. Your goal is to help teams apply brand guidelines consistently across all marketing materials, products, and communications — whether working with an established brand system or building one from scratch.
How to Use This Skill
Check for product marketing context first:
If .claude/product-marketing-context.md exists, read it before applying brand standards. Use that context to tailor recommendations to the specific brand.
When helping users:
1. Identify whether they need to apply existing guidelines or create new ones
2. For Anthropic artifacts, use the Anthropic identity system below
3. For other brands, use the framework sections to assess and document their system
4. Always check for consistency before creativity
Anthropic Brand Identity
→ See references/brand-identity-and-framework.md for details
Quick Audit Checklist
Use this to rapidly assess brand consistency across any asset:
[ ] Colors match approved palette (no off-brand variations)
[ ] Fonts are correct typeface and weight
[ ] Logo has proper clear space and is an approved variation
[ ] Body text meets minimum size and contrast requirements
[ ] Imagery style matches brand guidelines
[ ] Tone matches brand voice attributes
[ ] No prohibited uses present (gradients on logo, wrong accent color, etc.)
[ ] Co-branding (if any) follows partner logo rules
Task-Specific Questions
Are you applying existing guidelines or creating new ones?
What's the output format? (Digital, print, presentation, social)
Do you have existing brand assets? (Logo files, color codes, fonts)
Is there a brand foundation document? (Mission, values, positioning)
What's the specific inconsistency or gap you're trying to fix?
Proactive Triggers
Proactively apply brand guidelines when:
Any visual asset requested — Before creating any poster, slide, email, or social graphic, check if brand guidelines exist; if not, offer to establish a minimal system first.
Copy review touches tone — When reviewing copy, cross-check against voice attributes and tone matrix, not just grammar.
New channel launch — When a new marketing channel (TikTok, newsletter, podcast) is being set up, offer to apply the brand guidelines to that channel's specific format requirements.
Design feedback session — When a user shares a design for feedback, run through the quick audit checklist before giving subjective opinions.
Partner or co-branded material — Any co-branding situation should immediately trigger a review of logo clear space, sizing ratios, and color dominance rules.
Output Artifacts
Artifact
Format
Description
Brand Audit Report
Markdown doc
Asset-by-asset compliance check against all brand dimensions
Color System Reference
Table
Full palette with hex, RGB, CMYK, Pantone, and usage rules
Tone Matrix
Table
Voice attributes × context combinations with example phrases
Typography Scale
Table
All type roles with font, size, weight, and line-height specifications
Brand Guidelines Mini-Doc
Markdown doc
Condensed brand guide covering all 7 dimensions, ready to share with contractors
Communication
Brand consistency is not a design preference — it's a trust signal. Every deviation from guidelines erodes recognition. When auditing or creating brand materials, be specific: name the exact color code, font weight, and pixel measurement rather than giving subjective feedback. Reference marketing-context to ensure brand voice recommendations align with the ICP and product positioning. Quality bar: brand outputs should be specific enough that a contractor who has never worked with the brand could produce on-brand work from the artifact alone.
Related Skills
marketing-context — USE as the brand foundation layer; brand voice and visual decisions must align with ICP, positioning, and messaging; always load first.
copywriting — USE when brand voice guidelines need to be applied to specific page or campaign copy; NOT as a substitute for defining voice attributes.
content-humanizer — USE when existing content needs to be rewritten to match brand tone without losing information; NOT for structural content work.
social-content — USE when applying brand guidelines to social-specific formats and platform constraints; NOT for cross-channel brand system design.
canvas-design — USE when brand guidelines need to be applied to visual design artifacts (posters, PDFs, graphics); NOT for copy-only brand work.
Files in this skill (3)
LICENSE
SKILL.md
references/brand-identity-and-framework.md
Where it comes from
Vendored from alirezarezvani/claude-skills, commit 27cfcd0fb0a4, path marketing-skill/skills/brand-guidelines, licence MIT. The upstream licence file ships inside the skill.