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Cmo Review TEXT

Performs a narrative-first strategic audit of marketing positioning, ICP, and channel mix using six forcing questions. Outputs a structured verdict (Green/Yellow/Red) and concrete next steps to validate or reject a marketing plan.

3 uses this weeksource alirezarezvanilicence MIT
Quality gate: PASS · better answers · measured 2026-10-23
Blind-judged against the bare model on 2 requests: average lift +1.5 points (specificity, structure, method, fit).
won 1/2, lift +1.5, tokens ×115.23
Security scan: clean · 2026-10-24 · 1 files · ran in sandbox
no network calls, shell tricks, credential access or instruction tampering found in its files.

Try asking

Say it in your own words; the assistant finds this recipe by itself. Examples:

“Kør en CMO-review på vores kampagneplan til foråret.”
“Vores CAC stiger, og jeg er usikker på, om vores positioning er skarp nok.”
“Vi overvejer at skifte primær kanal til outbound. Gør en strategisk tjek af det.”
“Run a CMO review on our Q3 launch plan for the new enterprise tier.”
“Our CAC has doubled in the last quarter. Can you pressure-test our current positioning statement?”
“I'm about to spend $50k on LinkedIn ads. Is our ICP sharp enough for this channel?”
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Good for

marketing-strategypositioningicpcampaign-reviewcac-analysisbrand-messagingchannel-mixexecutive-review

Not for

Do not use this for tactical execution tasks like writing ad copy, designing creatives, or setting up tracking pixels. It is not for general market research or competitor analysis without a specific strategic plan to review. Use CRO or CPO review skills instead if the issue is purely conversion optimization or product-market fit alignment rather than narrative positioning.

Details

When it is the right choice

Use this skill when preparing to launch a new campaign, repositioning a brand, or allocating significant budget to new channels. It is specifically designed for moments when CAC is rising, pipeline contribution is declining, or the one-sentence positioning test fails. It is appropriate before major PR events like funding announcements or product launches.

The full recipe the assistant reads

/c-level-agents:cmo-review — CMO Forcing Questions

Command: /c-level-agents:cmo-review <plan>

The narrative-first strategist pressure-tests positioning before debating tactics.

When to Run

  • Before launching any new campaign
  • Before changing positioning, tagline, or category
  • Before allocating > 10% of marketing budget to a new channel
  • Before a major PR moment (funding announcement, product launch)
  • When pipeline contribution is declining

The Six CMO Questions

1. ICP (One Real Person)

Name one real person in your ICP. Company, title, what they do daily, what they hate. - Persona ≠ ICP. ICP is real. - If you can't name one, the ICP isn't sharp enough.

2. JTBD

What job is the customer hiring this product to do, and what's the alternative they use today? - One sentence the customer would say out loud. - "We use spreadsheets" is a valid alternative. So is "we don't."

3. Positioning Statement

One sentence: For [ICP], who needs [job], we are [category] that [differentiator] unlike [alternative]. - This is the headline. Everything cascades. - If it doesn't fit in one sentence, it's not positioning yet.

4. Distribution Channel

Where does the customer first hear your name — and is it inbound or outbound at this stage? - Name the channel, intent, and the path to first contact. - PLG, sales-led, content-led, partnership-led — pick a primary.

5. CAC Payback

Per channel: what's CAC, what's payback in months, and is it improving? - If a channel's payback is > 18 months, it isn't a channel — it's a hobby.

6. Defensibility of Brand

If a well-funded competitor copies your messaging tomorrow, what's still yours? - Category position, founder-market fit, customer love, distribution lock — name one.

Workflow

  1. Run the models: bash python ${CLAUDE_PLUGIN_ROOT}/vendor/c-level-advisor/cmo-advisor/scripts/marketing_budget_modeler.py python ${CLAUDE_PLUGIN_ROOT}/vendor/c-level-advisor/cmo-advisor/scripts/growth_model_simulator.py
  2. Answer the six questions in writing.
  3. Apply the verdict:
  4. 🟢 GREEN — story is sharp, channel mix sound
  5. 🟡 YELLOW — sharpen positioning before scaling
  6. 🔴 RED — positioning broken; do not spend

Output Format

# CMO Review: <plan>
**Date:** YYYY-MM-DD

## Positioning
One-sentence statement: <here>

## ICP
- Named persona: <name, title, company>
- JTBD: <one sentence in their words>

## Channel Mix
- Primary: <channel> | CAC $X | Payback Ym
- Secondary: <channel> | CAC $X | Payback Ym

## Verdict
🟢 / 🟡 / 🔴

## Next Steps
[3 concrete actions]

Routing

  • /c-level-agents:cro-review — pipeline contribution check
  • /c-level-agents:cpo-review — product ↔ positioning alignment
  • /c-level-agents:decide — log the verdict

Related

Version: 1.0.0

Files in this skill (2)
  • LICENSE
  • SKILL.md
Where it comes from

Vendored from alirezarezvani/claude-skills, commit 27cfcd0fb0a4, path c-level-agents/skills/cmo-review, licence MIT. The upstream licence file ships inside the skill.